Strategic Advantage
Breaking into Pharma Competitive Intelligence
Understand global pharma, think strategically and build a future-ready career in competitive intelligence.
Available now in paperback and hardcover on Amazon and Writer’s Pocket. Kindle, Flipkart and Google Books coming soon.
What if you could understand the pharmaceutical industry the way decision-makers inside it do?
When I began my career, I knew pharmacy. I understood medicines, formulations, and markets. But I quickly realised that understanding pharma academically and understanding how the global pharmaceutical industry actually works are two very different things.
I had to learn how companies think about competition, clinical development, market access, strategy, pipelines, launches, and long-term business decisions. I also discovered a field that very few students were being introduced to: Pharma Competitive Intelligence.
I wrote Strategic Advantage: Breaking into Pharma Competitive Intelligence to make that journey easier for you.
This is not a book about simply tracking competitors or collecting information.
It is a practical guide to understanding how the global pharmaceutical industry works, how competitive signals shape business decisions, and how you can build the skills required to think more strategically.
Most importantly, this book is designed to help you see pharma differently.
Through the book, you will learn how to
From how the industry really works to building the profile that gets you hired, and staying strategically relevant as your career grows.
- Understand the global pharmaceutical industry and how it differs from the world many students first encounter
- Make sense of drug development, competition, clinical evidence, market dynamics, and commercialization
- Understand what Pharma Competitive Intelligence really is and how CI professionals create value
- Move from collecting information to identifying insights, patterns, risks, and opportunities
- Develop the analytical thinking, communication, curiosity, and business understanding required for CI
- Explore career paths into Pharma CI and build your profile even when you have limited experience
- Become more strategically relevant as your career grows
From pharmacy knowledge to strategic advantage
Written for anyone ready to see pharma differently
“Finally, a book that demystifies Competitive Intelligence and shows how to build a career with purpose and impact. A must-read for aspiring CI professionals.”
Virendra Kumar in conversation
In A Conversation on Real Growth, Virendra shares three powerful lessons on entrepreneurship, leadership and success, drawn from his journey from client-side CI to founding AdametNext.
Watch on YouTubeVirendra Kumar
A competitive intelligence professional with 16+ years in the pharmaceutical industry. He has built and led CI functions, partnered with global stakeholders and driven strategic decisions across therapies, in a client-side career spanning Bayer, GSK and Novartis, before founding AdametNext in 2019.
Passionate about developing talent, Virendra now helps aspiring CI professionals build meaningful careers and create real impact.
You do not need to know everything today. Start asking better questions.
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